Popular wedding dress designers are everywhere and you’ve undoubtedly heard their names before. That voluminous textured ball gown with a corseted bodice is most likely a Vera Wang creation, while a silk faille A-line gown adorned with hand-cut lace is most likely an Oscar de la Renta or Carolina Herrera. Oh, and that hand-embroidered tulle confection you saw on Instagram at a jaw-droppingly gorgeous wedding in Italy? That was likely Valentino, Elie Saab, Monique Lhuillier, or Marchesa.
Bridal’s recent seasons have proved especially exciting for the bride seeking something unexpected—from a wedding dress designer she’s never heard of. These new kids on the block have ushered in a more competitive, dynamic, and diverse bridal fashion scene for those looking to stand out from the Chantilly-clad pack. No matter what your personal style, these new talents (who hail from the U.S. and the world over) are driving the of-the-moment bridal conversation, offering twists on the traditional staples we’ve grown accustomed to.